How Shop Direct is using analytics to transform itself into a digital leader

Sooraj Shah
clock • 6 min read

The retail and financial services company is also exploring the potential of conversational UIs, virtual reality and AI

Shop Direct, which owns Littlewoods and Very.co.uk and is also one of the largest non-bank lenders in the UK, has spent the past six years transforming itself from a catalogue retailer into a "worl...

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