How UBM is using analytics in a bid to become the biggest B2B events company in the world

Sooraj Shah
clock
UBM has ambitions of becoming the biggest B2B events company in the world
Image:

UBM has ambitions of becoming the biggest B2B events company in the world

Data scientist Jody Porrazzo explains how UBM is blazing a new trail in events-focused analytics

UBM has been a publishing company since it was founded back in 1918 as United Newspapers, but as the company has developed over the past century, its focus has switched to events. UBM has ambitions of...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

More on Peripherals

Image by KlausHausmann on Pixabay

USB standards group introduces confused branding plan to coincide with new USB 3.2 standard

Confused about USB? You will be following USB-IF's latest branding plan

clock 27 February 2019 •
Building permits - and protests - stymie opening of robot brothel

Building permits - and protests - stymie opening of robot brothel

Local opposition to the idea of robot sex workers has been strong

Tom Allen
clock 02 October 2018 •
Maplin fails to secure rescue deal and calls in the administrators

Maplin fails to secure rescue deal and calls in the administrators

Administrators called in as Maplin talks with Edinburgh Woollen Mill break down

Nicholas Fearn
clock 28 February 2018 •