How UBM is using analytics in a bid to become the biggest B2B events company in the world

Sooraj Shah
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UBM has ambitions of becoming the biggest B2B events company in the world
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UBM has ambitions of becoming the biggest B2B events company in the world

Data scientist Jody Porrazzo explains how UBM is blazing a new trail in events-focused analytics

UBM has been a publishing company since it was founded back in 1918 as United Newspapers, but as the company has developed over the past century, its focus has switched to events. UBM has ambitions...

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