How TransferWise uses big data to power its social media marketing


Growing a company without a big advertising budget isn't easy. TransferWise therefore uses word-of-mouth and social media marketing to push its brand - with a little help from big data

International money transfer start-up TransferWise doesn't bother with advertising, or any other traditional means of publicity and driving custom. Instead, it prefers a combination of word-of-m...

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