Adidas uses MicroStrategy analytic insights 'to get closer to consumers'

Danny Palmer
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Michael Voegele, vice president of global IT and head of enterprise architecture for Adidas Group, explains how the sportswear firm uses MicroStrategy to bring consumers a better experience

Adidas, one of the biggest sportswear companies in the world and kit provider to many top sports teams, has deployed a MicroStrategy business intelligence solution in an effort to "get closer to the consumer"...

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