Making your mark: how to reinvent a brand in tech

clock • 6 min read
Alexandra Coulson, Global Head of Marketing, disguise
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Alexandra Coulson, Global Head of Marketing, disguise

When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach.

Although the marketing field is not particularly male-dominated, the tech industry is. According to a recent study, women hold only 22% of tech leadership roles. A year later, when I was made Gl...

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