Selling to the C-suite

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Selling to the C-suite requires more than a hard sell, warn CIOs
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Selling to the C-suite requires more than a hard sell, warn CIOs

Computing's editorial director Stuart Sumner chairs a panel of industry luminaries, giving insights on how to market to the industry's bosses. Panellists include: Jane Deal from The Law Society; Nick Ioannou from RG Partnership; and Terry Willis from the Church of England

CIOs reveal how they expect to be approached by technology vendors with a product to sell - and what makes them slam the door shut.

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