Brands are different now

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Incisive Media's Tom Wright explains the changing nature of lead generation
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Incisive Media's Tom Wright explains the changing nature of lead generation

Tom Wright, director of content and performance marketing at Incisive Media, describes the shifting role of brands - and brand advertising - in the digital era

Incisive Media's director of content and performance marketing, Tom Wright, explains how the experience for technology buyers has been degraded by the advent of electronic communications and market...

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