A self-described "maverick", Benson has worked in eCommerce since before it existed as a term, holding CIO and IT Director positions at five internet pureplays.
One of the largest changes Benson made at Rentalcars.com was a reorganisation into small, agile product teams, with a tighter integration between IT and business. He described it as "a major cultural shift."
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The company has 30 days to audit its data practises, or face the maximum £17 million fine