Iron Mountain's Christian Toon explains how marketing teams are grappling with big data
One of the top goals for business leaders today is to better understand, engage with and retain their customers. This involves making the most of the ever-growing volume of customer data availab...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders