Tim Cook: You need to dissolve the church of Apple

Charlee Gothard
clock • 7 min read

Behind the legend the CEO is at pains to retain, there still lurks a great tech company - it's time it showed its face

Tim Cook needs to stop trying to be Steve Jobs, and instead attempt to be himself. His brace of high-profile layoffs at Apple last year could have been a suggestion he was starting, finally, to ...

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