• Home
  • News
  • Big Data & Analytics
  • DevOps
  • Security
  • GDPR
  • AI & ML
  • Women in IT Excellence
  • Cloud & Infrastructure
  • CIO
  • Events
  • Whitepapers
  • Spotlights
  • IT Leaders 250
  • Research
  • Delta
  • Tech Marketing Hub
  • About Us
  • Newsletters
  • Events
    • Upcoming events
      event logo
      Who shares wins: What data sharing and observability across your partner chain means for your business

      This webinar will explore issues such as the extent to which data is already shared between organisations, how many third-party touchpoints exist in partner chains today, and how often companies have to field customer issues that are outside their direct control.

      • Date: 17 Dec 2019
      • Your Computer
      event logo
      DevOps Live 2020

      Through expert keynotes, end-user case studies, and moderated panel discussions the event will cover the key issues surrounding the transition to DevOps, pushing through Agile, and bringing people with you as you do.

      • Date: 18 Mar 2020
      • London
      event logo
      DevOps Excellence Awards 2020

      Computing's DevOps Excellence Awards showcases outstanding achievement from organisations, personalities and solutions operating within the DevOps space.

      • Date: 18 Mar 2020
      • London
      event logo
      Women in Tech Festival UK

      In 2020, Computing and CRN will once again be hosting a festival with content that doesn't shy away from the harsh realities of being a woman within the tech industry. This year will focus on empowerment, development, management, and even the taboo of managing inappropriate workplace interactions.

      • Date: 15 Sep 2020
      • The Brewery 52 Chiswell Street London EC1Y 4SD, London
      View all events
  • Whitepapers
    • LATEST WHITEPAPERS
      Darktrace 120x194
      Cyber AI Response: Threat Report 2019

      This white paper details 7 case studies of attacks that were intercepted and neutralised by Darktrace cyber defense AI, including a zero-day trojan in a manufacturing company's network. Learn how Darktrace Antigena AI Response modules fight back autonomously, no matter where a threat may emerge, extending to the Cloud, Email and SaaS.

      Download
      Darktrace 120x194
      Cyber AI & Darktrace Cloud

      This white paper explores how cloud is a security blind spot for many organisations who struggle with the limited visibility and control in this new environment, where their existing security tools are often not applicable.

      Download
      Find whitepapers
      Search by title or subject area
      View all whitepapers
  • Spotlights
    • Spotlights

      Welcome to Computing's Spotlight section, where we focus in on particularly important themes and topics of enterprise IT.

       

       

       

       

       

      Cloud ERP Spotlight

      Computing, in association with Workday, is hosting the Cloud ERP channel.

  • IT Leaders 250
  • Research
  • Delta
  • Tech Marketing Hub
  • About Us
  • Sign in
  •  
    • You are currently accessing Computing via your Enterprise account.

      If you already have an account please use the link below to sign in.

      If you have any problems with your access or would like to request an individual access account please contact our customer service team.

      Phone: +44 (0) 1858 438800

      Email: customerservices@incisivemedia.com

      • Sign in
     
     
      • Newsletters
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
    • Facebook
    • YouTube
  • Register
Computing
Computing
  • Home
  • News
  • Big Data & Analytics
  • DevOps
  • Security
  • GDPR
  • AI & ML
  • Women in IT Excellence
  • Cloud & Infrastructure
  • CIO
 
  • You are currently accessing Computing via your Enterprise account.

    If you already have an account please use the link below to sign in.

    If you have any problems with your access or would like to request an individual access account please contact our customer service team.

    Phone: +44 (0) 1858 438800

    Email: customerservices@incisivemedia.com

    • Sign in
 
 
    • Newsletters
    • Account details
    • Contact support
    • Sign out
 
Computing
  • Business Software

IT leaders expect consolidation of CRM and ERP

Information is often duplicated across both systems, but they cannot communicate with each other

IT leaders expect consolidation of CRM and ERP
IT leaders expect consolidation of CRM and ERP
  • Tom Allen
  • Tom Allen
  • 24 April 2019
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
0 Comments

Customer relationship management (CRM) and enterprise resource planning (ERP) software are growing closer together, and respondents to Delta research expect the two to merge into a single solution in the near future.

Both CRM and ERP are designed to increase business profitability: one by fostering customer relationships and the other by improving efficiency and guiding decision-making. Both systems contain customer information, and data often overlaps; multiple records may exist for the same company or individual, affecting business efficiency.

As firms become more comfortable with the idea of data as a valuable resource, the drive to consolidate all databases under a single product is increasing. This avoids effort duplication and enables firms to coordinate resources more efficiently.

In Delta research, only nine per cent of survey respondents thought that CRM and ERP would remain separate platforms in the future.

Do you see ERP and CRM as…

Source: Computing Delta

Modern CRM systems now integrate much of the functionality that would previously have been found in ERP, with the common thread being information management: of the customer or the product.

The Head of IT at an NGO said:

"I suppose in our business, and other organisations that have used CRM, they have felt a bit siloed to a degree; obviously the customer is the index, that's the common thread that runs across both systems, but certainly some of the newer ERP and CRM platforms I've seen, there is a bit of a convergence…

"I'd say moving away from the different platforms, the one platform is probably something that everybody aspires to. Whether or not that's something that's going to change markedly or eat into that different platform part of the pie, it will take time, but I think that would certainly be an ambition."

Smaller businesses are most likely to adopt a multi-functional CRM/ERP product today; however, CRM vendors are increasingly pushing into the ERP space for enterprise-scale companies. SAP is one example, with the Global Head of Infrastructure and Operations at a manufacturing firm saying, "We are probably the only multinational that runs a single instance of SAP running all [of our] needs."

Computing Delta logo - small. 250 pixels wide

Delta is a new market intelligence service from Computing to help CIOs and other IT decision makers make smarter purchasing decisions - decisions informed by the knowledge and experience of other CIOs and IT decision makers. 

Delta is free from vendor sponsorship or influence of any kind, and is guided by a steering committee of well-known CIOs, such as Charles Ewen, Christina Scott, Steve Capper and Laura Meyer. 

Ten crucial technology areas are already covered at launch, with more data appearing and more areas being covered every week. Sign-up here for your free trial of the Computing Delta website.

Further reading

A new approach to IT research: Computing Delta
  • Leadership
  • 01 Apr 2019
Microsoft leaps into lead for HR software trials
  • Business Software
  • 16 Apr 2019
The changing face of HR systems
  • Business Software
  • 08 Apr 2019
Computing launches Delta - a new market intelligence service for CIOs
  • Cloud and Infrastructure
  • 19 Mar 2019
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
  • Topics
  • Business Software
  • Delta
  • CRM
  • ERP
  • workdaycloudhub

Business Software

CRM in 2020 – it’s all about the customer
CRM in 2020 - it's all about the customer

With growing interest in AI, Computing Delta predicts customer relationship management will catch up with other enterprise IT systems in 2020

  • Business Software
  • 10 December 2019
Kew Gardens in the market for new business intelligence system
Kew Gardens in the market for new business intelligence system

Kew Gardens CIO Ian McKetty tells Computing that all the 'front of house' systems are being replaced: EPOS, CRM and BI

  • Business Software
  • 08 November 2019
The challenge of making money through open-source software
The challenge of making money through open source software

Computing speaks to two vendors with very different approaches

  • Business Software
  • 06 November 2019
Nutanix and the 'messy middle' of the subscription software model
Nutanix and the 'messy middle' of the subscription software model

The hyperconvergence vendor moved from selling hardware to subscription software and took a hit to revenues in the process

  • Business Software
  • 24 October 2019
'Our bots aren't make racist comments or trying to take over the world' says AA Ireland's Louise McCormack
Our bots are just flowcharts, they're not going to try to take over the world, says AA Ireland's Louise McCormack

Insurance companies have no choice but to automate so they'd better start learning how

  • Business Software
  • 17 October 2019
Back to Top

Most read

Malware attacks targeting the Americas increased dramatically in Q3 2019
Malware attacks targeting the Americas increased dramatically in Q3 2019
Top security tips for 2020 from the experts
Top three security tips for 2020 from the experts
Chinese software firms to jointly develop new OS
Chinese software firms to jointly develop new OS
Conservatives win election: Tech industry reacts
Conservatives win election: Tech industry reacts
Warning over Zeppelin ransomware targeting healthcare and tech firms across Europe and US
Warning over Zeppelin ransomware targeting healthcare and tech firms across Europe and US
  • Contact
  • Delta
  • Marketing solutions
  • Enterprise IT Events
  • Incisive Media
  • Terms & conditions
  • Policies
  • Careers
  • Twitter
  • LinkedIn
  • Newsletters
  • Facebook
  • YouTube

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017