Someone was paid good money to come up with possibly the worst rebrand in history
When Yahoo was founded back in the mid-1990s its founders, Jerry Yang and David Filo, insisted that it stood for "Yet Another Hierachical Officious Oracle". However, Yahoo's new parent company,...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
