Microsoft takes $6.2bn hit on aQuantive online ad acquisition

Charlee Gothard
clock • 1 min read

Value of ad firm reduced to almost nothing in five years

Microsoft has taken a $6.2bn (£3.95bn) hit on its acquisition of online advertising company aQuantive, after admitting that the company it bought for $6.3bn (£4.01bn) in August 2007 is no longer ge...

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