Most enterprises prefer gut feeling to analytics, survey suggests

clock

Most blue-chip firms are only scratching the surface of what analytics can do, says Accenture

Enterprises are failing to use data analytics to the full to target, service or interact with their customers, according to research carried out by Accenture. The report, entitled Accenture Anal...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Regulation has made EU firms less data-hungry

Legislation and Regulation

GDPR has cut storage and processing

clock 21 February 2024 • 2 min read
'Insurers are the original big data companies,' says AXA UK data chief Paul Hollands

Big Data and Analytics

GenAI has created a step change in data perception

clock 12 February 2024 • 7 min read

More on Business Software

Harnessing the 'irrational exhuberance' around AI - CNCF's Priyanka Sharma

Harnessing the 'irrational exhuberance' around AI - CNCF's Priyanka Sharma

CNCF chief on meeting the sky high expecations of genAI

John Leonard
clock 20 March 2024 • 4 min read
Greggs forced to close stores due to IT glitch

Greggs forced to close stores due to IT glitch

Some stores unable to process payments

Penny Horwood
clock 20 March 2024 • 2 min read
Oracle promises AI everywhere at Cloudworld 2024

Oracle promises AI everywhere at Cloudworld 2024

Integrated across the Fusion Suite

Tom Allen
clock 19 March 2024 • 6 min read