Facebook has limited future in e-commerce

Dawinderpal Sahota
clock

Social media sites will not and should not become viable commerce platforms, says research firm

The usefulness of social media sites for enterprises is limited to marketing activities, according to a consumer research firm. "Social media is first and foremost a marketing tool. It is a way ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Facebook chatbot claims to have a child with 'unique needs and abilities'

Social Networking

Moving fast and breaking things again

clock 19 April 2024 • 3 min read
EU watchdog rejects Meta's 'pay for privacy' attempt

Social Networking

Can't charge for data privacy

clock 19 April 2024 • 2 min read
Facebook and Instagram down across the world

Social Networking

Facebook and Instagram are both down for many users around the world.

clock 05 March 2024 • 1 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Strategy

Asian Tech Roundup: Apple's charm offensive

Asian Tech Roundup: Apple's charm offensive

Plus, South Korea's AI investment

Tom Allen
clock 19 April 2024 • 5 min read
'We can become the best airport in the world': How Heathrow's new CIO is transforming travel

'We can become the best airport in the world': How Heathrow's new CIO is transforming travel

‘I want my time in the airport to be seamless, personalised and digital-first'

Tom Allen
clock 10 April 2024 • 3 min read
Peter Cochrane: Fish can't climb trees and AI won't eclipse humanity

Peter Cochrane: Fish can't climb trees and AI won't eclipse humanity

AI will steer our evolution but not take over

Peter Cochrane
clock 27 March 2024 • 3 min read