Fresh acquiring marketing resource management specialist Veridiem last week, business intelligence (BI) giant SAS Institute has detailed plans to improve the way firms gauge returns from marketing activities....
Diversity is not economics - you need to start from the top, says Pitney Bowes' Sheryl Battles
And three things they don't, writes Holly Brockwell
The airline, which had no formal approach to APIs, needed new ways to compete in a crowded market
Holly Brockwell argues for professional mentoring as a positive choice for women in technology roles
If industry thought differently about what they want from candidates, the recruitment pool would open up, says Dr Patricia Charlton