There needs to be a balance between technology and the human will to provide a personalised service, argues Keith Symondson.
Visit your favourite website or call your bank and you're greeted with: "Welcome back, Mr Clark! We have recommendations for you" or "Hello Mr Clark. How may I help you this afternoon?" It's call...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders