With growing competition in Europe and beyond, gone are the days when you can just say, "Oh, they speak English, don't they?" Philip Riley looks at how to increase a product's sales potential through the power of localisation.
It is 4 o'clock on a Friday afternoon. You're looking at your watch,n you can just say, "Oh, they speak English, don't they?" Philip Riley looks at how to increase a product's sales potential throu...
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