Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm. It is cost efficient because it effectively makes the role of ad sales redundant, but at the...
Enterprises are also more focused on customer retention and cost savings
Artificial intelligence will complement, not replace, humans - but we have to help each other
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Rory Lynch, a solicitor in the media team at law firm Seddons, discusses a recent English High Court decision to stop a class action lawsuit brought against Google