Marks & Spencer: 'With Tibco Spotfire it's not like data-based decision making, it's like common sense'

John Leonard
clock • 4 min read

How Marks & Spencer is propagating analytics throughout the organisation to enable more informed decision making on-the-fly

It's much easier to talk about being a data-driven company than to actually be one. Many people do not like to have their decisions driven by spreadsheets, for a start, and data tends to sit in sil...

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