When Gerald Ratner famously said he sold "crap" jewellery, he insulted his customers and they didn't forget it. Owners of £1.99 "gold" earrings probably knew they had bought a load of cheap rubbish that...
An integral role that sits at the intersection between business, information systems and the outside world, says Dr Debra Paul, Chief Examiner for BCS, the Chartered Institute for IT and MD of Assist Knowledge Development
The FT's Angelique Vu on how she switched from the creative arts to software engineering
Time to stop just talking the talk, says commercial director Dominic Harvey. More diverse companies do better
Diversity is not economics - you need to start from the top, says Pitney Bowes' Sheryl Battles
And three things they don't, writes Holly Brockwell