Software vendors claim too much for tools such as customer relationship management suites. To gain greater financial benefits, buyers need a narrow focus, says Martin Banks.
US-based DMR Consulting Group says that most companies with customer relationship management (CRM) applications are getting little or no benefit from their investment. This fails to surprise me. ...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders