Littlewoods decided on an automated service using speech recognition technology rather than hiring call centre staff for this year's Grand National.
Littlewoods Bet Direct allows punters to place their bets over the phone or on the internet. With more than 200,000 customers and about 50,000 phone calls a week, the stakes are pretty high. But ...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
