Information Builders' Jim Irving explains how firms can use business intelligence systems to draw in customers via the web
IT Week: As managing director of Information Builders, how do you think business intelligence [BI] systems are perceived? Jim Irving: A lot of people still think BI's only something really cleve...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders