If it doesn't work, it's not going to sell
The ITU Telecom World conference highlighted an important lesson: if you're demonstrating the future, make sure that it works for the people who are going to talk about it to the outside world.
Question: what has a limited sense of humour, loves gadgets, lives for efficiency, is arrogant and prone to cock-ups? Answer: the technology industry. It seems simple to the rest of the world: if you...
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