IT key to making business fizz at drinks giant

clock • 4 min read

Diageo CIO Brian Franz tells Angelica Mari how he plans to help the company cut costs and boost sales by sharpening his department's commercial instincts

Franz: This is a company about brands, marketing and sales, so IT as a team has to enjoy that Diageo chief information officer (CIO) Brian Franz faces a familiar challenge to many of his peers to...

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