Finding it tough to get board-level backing for your CRM project? Think of it as a marketing plan
The process of justifying additional budgets for IT projects has been tough enough in the past two years, and when it's for customer relationship management (CRM) tools, it's even more of a struggl...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders