Computing's research demonstrates that when it comes to the number of users accessing organisations websites via mobile devices, access is evenly split between Apple and Google Android.
Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers.
It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers.
The software developer understands 'agile' as a group of methodologies based on iterative and incremental development. Marketing understands 'agile' as quick to market. Both teams need to work together to make mobile app development work for the business....