How Kurt Geiger prepares for sales season

Increased observability means more resilience

clock • 3 min read
As well as its physical stores, Kurt Geiger's five websites are flooded with traffic during the peak summer and winter sales periods
Image:

As well as its physical stores, Kurt Geiger's five websites are flooded with traffic during the peak summer and winter sales periods

Kurt Geiger may predate the internet by several decades, but the fashion retailer now relies on e-commerce for up to 40% of its revenue through its portfolio of five websites.

Any business that engages its customers through e-commerce needs to ensure it has an excellent online presence. But for high-end retailers like Kurt Geiger, it's even more important that they offer...

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