Clothing retail is in bad shape but Gymshark is fighting fit. The secret? Data, says CDO Gemma Hulbert

John Leonard
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Clothing retail is in bad shape but Gymshark is fighting fit. The secret? Data, says CDO Gemma Hulbert

A data-driven culture based on self-service analytics has helped the fitness firm stay fast on its feet

The clothing business has been hard hit by the pandemic. People like to try before they buy and with shops closed the industry is in the doldrums. Adding to the pain, supply chains have been disrupted...

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