For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy

John Leonard
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For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy
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For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy

Ads are better targeted, but consumers are turning off

The promise of big data analytics has generated a lot of excitement in many different fields, none more so than marketing and advertising. However, the hoped-for leap in return on investment (RoI) has...

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