For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy
Ads are better targeted, but consumers are turning off
The promise of big data analytics has generated a lot of excitement in many different fields, none more so than marketing and advertising. However, the hoped-for leap in return on investment (RoI) has...
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If organisations focus on unifying the analytics, they'll spend a lot less time moving, replicating and transforming data
Even greater reliance on data could be the greatest thing to emerge from the pandemic, say IT leaders
A panel of senior IT leaders hosted by Computing argue that the pandemic has broadened enterprise interest in data, but warn that care must be taken to present the right data and tools
Finding peace in data: an interview with Alice Genevois, senior data science manager at Lloyds Banking Group
Genevois wanted to be a marketer - then she discovered data science
Teradata CPO: 'We're seeing enterprises having a very strategic focus on being multi-cloud'
'If history has taught me anything, it’s that open ultimately becomes the winner,' says Hillary Ashton
