For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy
Ads are better targeted, but consumers are turning off
For marketers big data is a promise unfulfilled, says ReAD Group chairman Mark Roy
The promise of big data analytics has generated a lot of excitement in many different fields, none more so than marketing and advertising. However, the hoped-for leap in return on investment (RoI) has...
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