GDPR spells the end of programmatic advertising as we know it

John Leonard
clock
 Mark Roy
Image:

Mark Roy

Mark Roy, chairman of REaD Group, believes that the new legislation will limit the use of AI, whatever Google, Facebook et al might try to do to stop it

Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm. It is cost efficient because it effectively makes the role of ad sales redundant, but at the...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

More on Government

Russian hackers behind new Brexit leak website, Google says

Russian hackers behind new Brexit leak website, says Google

A new website that recently published leaked emails, allegedly from key pro-Brexit individuals, has links to Russian hackers, according to Google.

clock 26 May 2022 • 3 min read
"Empower people and set them free": Matt Grest, The Very Group CIO, on remote work and new starters

"Empower people and set them free": Matt Grest, The Very Group CIO, on remote work and new starters

Is low productivity a symptom of bad tech, or bad management?

Tom Allen
clock 13 May 2022 • 6 min read
Sharon Barber named as the co-Chair of the National Cyber Advisory Board

Sharon Barber named as co-Chair of the National Cyber Advisory Board

She presently serves as the Chief Resilience & Security Officer at Lloyd Banking Group

clock 13 May 2022 • 2 min read