GDPR spells the end of programmatic advertising as we know it
Mark Roy, chairman of REaD Group, believes that the new legislation will limit the use of AI, whatever Google, Facebook et al might try to do to stop it

Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm. It is cost efficient because it effectively makes the role of ad sales redundant, but at the...
More on Legislation and Regulation
Facebook blocks news in Australia, PM describes the move as 'arrogant' and 'disappointing'
Web traffic to Australian news sites has dropped by about 30 per cent
Rights groups seek ban on biometric surveillance
'Biometric mass surveillance brings Internet-style omnipresent tracking to the offline world' say campaigners
Brussels on the verge of issuing a positive data adequacy decision for UK
The European Commission could announce the decision as early as this week
Cloud providers at risk of £17m fines following NIS Regulations update
Updated regulation changes law from requiring an incident to cause immediate threat to life or significant adverse impact on the UK economy, to merely requiring a significant risk or significant impact in relation to service provision, meaning that any...
GDPR - Your questions answered on Data Protection Day
Dr W Kuan Hon, director in the Privacy, Security & Information Law team at Fieldfisher, answers IT leaders’ enduring questions about GDPR around data erasure, subscriber data and Schrems II