GDPR spells the end of programmatic advertising as we know it

John Leonard
clock • 4 min read

Mark Roy, chairman of REaD Group, believes that the new legislation will limit the use of AI, whatever Google, Facebook et al might try to do to stop it

Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm.  It is cost efficient because it effectively makes the role of ad sales redundant, but at...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
CMA invites comments on Microsoft and Amazon AI partnerships

Legislation and Regulation

Regulator has warned against Big Tech's growing AI dominance

clock 25 April 2024 • 3 min read
Microsoft launches Phi-3 Mini language model

Artificial Intelligence

Small enough to be deployed on a phone

clock 24 April 2024 • 3 min read
Register now for the IT Leaders Summit 2024

Leadership

From AI to cyber threats and recruitment, there's something for everyone

clock 22 April 2024 • 2 min read
Most read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Legislation and Regulation

US to block TikTok - ByteDance vows to fight back

US to block TikTok - ByteDance vows to fight back

Talks about a ban have finally progressed past the theoretical stage

Tom Allen
clock 25 April 2024 • 3 min read
CMA invites comments on Microsoft and Amazon AI partnerships

CMA invites comments on Microsoft and Amazon AI partnerships

Regulator has warned against Big Tech's growing AI dominance

clock 25 April 2024 • 3 min read
ICO breaks silence on Bank of America fraud case

ICO breaks silence on Bank of America fraud case

Data regulator has maintained a 'no comment' policy for months

Tom Allen
clock 11 April 2024 • 3 min read