Mark Roy, chairman of REaD Group, believes that the new legislation will limit the use of AI, whatever Google, Facebook et al might try to do to stop it
Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm. It is cost efficient because it effectively makes the role of ad sales redundant, but at...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders