GDPR spells the end of programmatic advertising as we know it

John Leonard
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 Mark Roy
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Mark Roy

Mark Roy, chairman of REaD Group, believes that the new legislation will limit the use of AI, whatever Google, Facebook et al might try to do to stop it

Programmatic advertising is where the purchasing, selling and placement of online ads is done by algorithm.  It is cost efficient because it effectively makes the role of ad sales redundant, but at...

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