How to sell to chief information officers, according to CIOs

Sooraj Shah
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Networking events are popular for CIOs
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Networking events are popular for CIOs

Yes to conferences and dinners, no to cold calling and e-mails

Sales and marketing teams have a tough time approaching the C-Suite to sell their products. When it comes to IT, many of these teams try to get in touch directly with the CIO but with hundreds, ...

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