We could learn something from Salesforce when it comes to marketing, admits Tibco CEO Ranadivé

John Leonard
clock • 4 min read

CEO Vivek Ranadivé and COO Murray Rode discuss the need to focus on the 'prosumer' and the pressures that led to the private equity buyout

The name Tibco is a contraction of 'the information bus company'. This alone gives an indication of Tibco's strong focus on engineering: software by engineers for engineers. Ask the man or woman in...

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