Are businesses sold on social media analytics?

Sooraj Shah
clock

Not everyone is convinced by the business case

Social media networks are increasingly being touted as a rich source of potentially valuable business information – primarily by providers of analytics tools designed to help firms mine this partic...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Brazil bans X

Social Networking

Even VPN access is banned

clock 02 September 2024 • 3 min read
IT Essentials: What role does tech play in UK unrest?

Law

And should it answer for it?

clock 12 August 2024 • 3 min read
US government sues TikTok over alleged privacy violations

Privacy

Collects information without consent

clock 05 August 2024 • 3 min read

More on Ecommerce

How Victoria's Secret is using AI to transform online shopping

How Victoria's Secret is using AI to transform online shopping

From retail to e-tail

Tom Allen
clock 08 April 2024 • 2 min read
Amazon shopping site back online after short interruption

Amazon shopping site back online after short interruption

The issue with the checkout page frustrated both shoppers and sellers

clock 08 December 2022 • 2 min read
Amazon faces £900m antitrust lawsuit in UK

Amazon faces £900m antitrust lawsuit in UK

The company is accused of using secretive algorithms to promote its own goods

clock 21 October 2022 • 3 min read