Are businesses sold on social media analytics?

Sooraj Shah
clock

Not everyone is convinced by the business case

Social media networks are increasingly being touted as a rich source of potentially valuable business information – primarily by providers of analytics tools designed to help firms mine this partic...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Musk's X pushed fake Iran-Israel headline generated by AI chatbot Grok

Threats and Risks

AI-generated story that Iran had fired missiles at Tel Aviv were amplified by X's own systems

clock 08 April 2024 • 2 min read
Senior UK MPs call for action on TikTok ownership as national security concern

Government

Meanwhile US Congress urged to consider broader privacy regulation across all social media platforms

clock 22 March 2024 • 3 min read
Tech giants refuse to engage with UK's military secrets board

Government

They 'won't have anything to do with us', says former diplomat

clock 29 February 2024 • 2 min read

More on Ecommerce

How Victoria's Secret is using AI to transform online shopping

How Victoria's Secret is using AI to transform online shopping

From retail to e-tail

Tom Allen
clock 08 April 2024 • 2 min read
Amazon shopping site back online after short interruption

Amazon shopping site back online after short interruption

The issue with the checkout page frustrated both shoppers and sellers

clock 08 December 2022 • 2 min read
Amazon faces £900m antitrust lawsuit in UK

Amazon faces £900m antitrust lawsuit in UK

The company is accused of using secretive algorithms to promote its own goods

clock 21 October 2022 • 3 min read