Analysis: Is the search over for Yahoo's saviour?

Peter Gothard
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After years of decline, is Yahoo about to bounce back under new CEO and former Google executive Marissa Mayer? Peter Gothard assesses her chances of success

“Yet Another Hierarchical Officious Oracle” was the name Jerry Yang and David Filo decided to give their hobbyist internet startup in January 1994. While it is still probably better than the firm’s...

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