A vision fulfilled: Retail growth through e-commerce

clock • 6 min read

UK-based online retailer Glasses Direct is enjoying double-digit growth thanks to an e-commerce strategy that is innovative, forward looking ­ - and highly cost effective

Glasses Direct’s IT team developed a virtual mirror tool to allow customers to “try on” glasses Boarded-up windows and closing down sales have become common features on high streets up and down t...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
How Victoria's Secret is using AI to transform online shopping

Ecommerce

From retail to e-tail

clock 08 April 2024 • 2 min read
University CIO: 'We were owned in 4 hours'

Threats and Risks

And that certainly focused minds, says Salford University’s Mark Wantling

clock 20 March 2024 • 5 min read
Exclusive: Behind the scenes of DWP's ambitious tech transformation

Government

Modernising Europe’s biggest IT estate

clock 13 March 2024 • 5 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Ecommerce

How Victoria's Secret is using AI to transform online shopping

How Victoria's Secret is using AI to transform online shopping

From retail to e-tail

Tom Allen
clock 08 April 2024 • 2 min read
Amazon shopping site back online after short interruption

Amazon shopping site back online after short interruption

The issue with the checkout page frustrated both shoppers and sellers

clock 08 December 2022 • 2 min read
Amazon faces £900m antitrust lawsuit in UK

Amazon faces £900m antitrust lawsuit in UK

The company is accused of using secretive algorithms to promote its own goods

clock 21 October 2022 • 3 min read