SAP headquarters
SAP has announced plans to push its partner network to new boundaries

SAP builds on mobile strategy

Partnership with RIM is 'just the beginning'

Written by Rosalie Marshall

SAP has revealed plans to extend its partnership with Research In Motion (RIM) to other mobile providers.

The firm's deal with the BlackBerry maker is just the beginning, Mike de la Cruz, mobile and analytics senior vice president at SAP, told customers at an event in Wembley Stadium as part of SAP's World Tour 2008 road show.

"We will take the innovation we have with RIM and move this forward," said Cruz.

The RIM partnership, agreed in May 2008, allows BlackBerry users to access SAP applications from their device.

SAP said that it intends to push its partner network to new boundaries. "SAP is transforming and this is not only about changing our product line but about changing our business partner strategy," Cruz explained.

The company is being driven to become more relevant to mobile users because the smartphone has developed as the main interface for business transactions, according to Cruz.

He explained that the large take-up in emerging markets means that developing countries are skipping the phase where business is conducted on a PC and performing all business operations on their mobile devices.

Cruz added that key to SAP's partnerships with mobile providers would be the development of 'push' SAP applications.

A push mode allows an 'always on' notification of email, rather than the traditional 'pull' mode in which users must establish a connection with their network by logging in to personal web applications.

RIM was a pioneer of push email with its BlackBerry Enterprise Server (BES) monitoring email servers. When the BES registers a new email for a BlackBerry user, it pulls a copy and then pushes it to the BlackBerry device over the wireless network.

"We are increasingly seeing a mobility scenario where users want a push mode so they don't forget their information," said Cruz. "SAP information should be pushed to users just like their email is."

Cruz added that the final part of the mobile strategy will be to enable business users to push data from their SAP CRM applications directly to a customer. "The technology is there already, we just need to bring it to our customers," he concluded.

  • Have your say
  • Send to a friend
  • Print this
  • Share

reader comments

related articles

SAP headquartersSoftware

SAP customers to face BI disruption

NetWeaver business intelligence apps to be phased out 01 Oct 2008

 

SAP looks to play well with others

Online marketplace will specialise in the exchange of new business ideas and processes 10 Sep 2008

Bedford Borough Council opts for Agresso over SAP

Local authority chooses preferred software after becoming unitary council 04 Sep 2008

Siemens completes SAP rollout

Single system serves company across the world to cut IT costs 28 Aug 2008

SAP revenue up 18 per cent

Worst of slump is over, says software giant, but UK users unhappy about rising support costs 29 Jul 2008

Smartphone sales finish 2009 with a bang

Analysts report 30 per cent increase on the fourth quarter of 2008 01 Feb 2010

RIM touts multimedia boost for BlackBerry 6 OS

Improved functions seek to level the playing field with Apple 21 Jul 2010

RIM calls all aboard the BES Express

Smartphone vendor claims its SME-tailored software platform will help woo new resellers 05 Mar 2010

related white papers

today's top stories

Financial IT job market recovery continues

Recruitment growth suggests IT budgets are increasing 30 Jul 2010

Satellite broadband touted as digital divide clincher

KA-SAT launch promises 10Mbit/s service for hard-to-reach locations 29 Jul 2010

Ofcom slams ISPs for exaggerated broadband speed claims

New code of practice for ISPs planned by the regulator 27 Jul 2010

Aerohive offers traffic light Wi-Fi monitoring

Firm promises simple 'red, yellow or green' system with Client Health Score tool 27 Jul 2010

Flaw in top wireless security protocol WPA2 uncovered

Disgruntled insiders could hack corporate wireless LAN 26 Jul 2010

Advertisement

How to achieve business and financial-system implementation success
A look at how organisations - regardless of size - can work towards successful business software installations and factors that determine the outcome.

Case study: Specsavers put customer care into focus
How Specsavers captured customer feedback at point of sale and incorporated the results into its CRM system.

Advertisement

Citrix

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you thousands of white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

Latest poll

ICO to lean more heavily on public sector bodies

ICO to lean more heavily on public sector bodies

The ICO has said it will lean more heavily on public sector bodies to secure timely FOI responses, do you think this is:

View poll results

Latest audio and video articles

picture of Jason HartVideo

Ethical hacker reveals the security secrets behind cloud computing

Jason Hart, Senior VP at Cryptocard, shows Computing just how easy it is to illegally gain access to corporate cloud services to wreak havoc and steal money. 29 Jun 2010

gartner logoVideo

Part 1: 2010 trends in SOA and Application Development and Integration

Gartner analyst Paolo Malinverno explores trends in SOA 29 Jun 2010

Latest in-depth articles

Map of 3G coverageComment

The risks of selling off the 800MHz radio spectrum at the wrong price

It's a choice between revenue now or universal broadband later 30 Jul 2010

Luton Borough Council officesAnalysis

Local authority leads the way in digital backup technology

Luton Borough Council tells of the benefits of early adopter of VTL, data deduplication and virtualisation 27 Jul 2010

Primary Navigation