Navigation device
Shipments of personal navigation gadgets in Asia are expected to soar

Navigation devices drive into Asia

More than 185 million sold annually by 2012, according to forecasts

Written by Simon Burns in Taipei

Device connectivity and the integration of several functions will provide the best penetration

Wang Tao ABI Research

Asia's love of mobile phones is fuelling a boom in the adoption of personal navigation devices, recent data reveals.

Shipments of personal navigation gadgets and GPS-equipped handsets will increase fivefold over the next five years, according to ABI Research.

ABI analyst Wang Tao said that almost 40 million devices of various kinds were sold in the region last year, and more than 185 million will ship by 2012.

The market will achieve growth rates of almost 40 per cent per year in South Korea and 137 per cent in China.

In Asia's less developed nations, road signs are relatively sparse and even occasionally misleading particularly on smaller roads.

Weak law enforcement in remote areas means that aluminium signs and their supporting poles are often stolen and sold for scrap.

In the region's crowded cities, meanwhile, uncontrolled placement of brightly-coloured advertising and commercial signage obscures official road signs, or at least makes them difficult to pick out.

"Buyers in regional Asian markets show distinct preferences in the kinds of devices they adopt," said Wang.

"But our research suggests that device connectivity and the integration of several functions will provide the best penetration as these markets evolve in the next five years.

"Navigation devices are not just navigation devices anymore, and the introduction of new technologies will help lower-priced competitors to differentiate themselves."

reader comments

related articles

Booming GPS sales find winners in Asia

Market more than doubled in past year 23 Aug 2007

 

Japan tests car crash avoidance system

Anti-prang technology battle hots up 04 Feb 2008

Japanese store hires robot staff

Unlike some shop assistants 'Enon' can speak and respond to spoken commands 12 Jun 2006

Hydrogen powered bus takes to the road

My other car's a Toyota Fuel Cell Hydrogen Vehicle 19 Jul 2006

China finally gets 3G phones

But not if they use foreign technology 31 Mar 2008

Asia wakes up to Bluetooth

Music and mobile phones lead the way 15 Apr 2008

LG promises more iPhone-style handsets

Firm reports surge in profits from LCDs and mobiles 16 Apr 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation