Microsoft takes on VMware

Redmond attacks virtualisation market

Written by Iain Thomson

Microsoft will unveil a major new push into the virtualisation market today, going head to head with VMware.

The company released a flurry of announcements this morning intended to lay the groundwork for the attack.

These include the acquisition of virtualised applications enhancer Calista, a new deal with Citrix over support for Microsoft Windows Server 2008 and Windows Server 2008 Hyper-V, and a change to the licensing terms of Vista.

"Very few customers are able to reap the benefits of virtualisation today," said Bob Muglia, senior vice present of the Server and Tools Business at Microsoft.

"We estimate that fewer than five per cent of companies are using virtualisation technology because it is simply too cost-prohibitive and complex.

"Our approach is one of the most comprehensive in the market today, and one of the most economical. This combination brings a big strategic advantage and cost savings to customers."

Analysts believe that Microsoft is gearing up for a similar battle over the virtualisation market as it fought 10 years ago in the browser space, when it crushed Netscape by offering Internet Explorer for free.

Under the deals announced today Microsoft has paid an undisclosed sum for Calista, which produces software that speeds up applications and 3D functions in a virtualised environment. Microsoft will integrate the software into future virtualisation releases.

The company has also expanded its existing relationship with Citrix, which is developing tools to ensure greater interoperability with Windows Server 2008 a nd Windows Server 2008 Hyper-V.

"Extending our innovations to Windows Server 2008 and Windows Server 2008 Hyper-V enables us to deliver the industry's broadest virtualisation infrastructure that leverages the Windows platform," said Mark Templeton, president of Citrix Systems.

"The data centre is rapidly becoming the head-end for delivering applications and desktops from a dynamic server infrastructure.

"Providing expanded choice and powerful solutions for desktop, application and server virtualisation demonstrates Citrix's leadership and our shared vision with Microsoft."

Microsoft has also announced changes to the terms and conditions for consumer versions of Windows Vista so that they can be deployed on virtual systems.

The software giant has also cut the price of Windows Vista Enterprise Centralized Desktop by two thirds.

"This move is good for Microsoft customers," said Ben Rudolph, director of corporate communications at virtualisation firm SWsoft.

"It gives them more deployment and testing flexibility because they now have easy access to all versions of Vista."

VMware seemed unperturbed by Microsoft's announcements. "What we have been developing over the past seven years is what Microsoft is just starting to think about," said Raghu Raghuram, vice president of products and solutions at VMware.

Tags:

reader comments

related articles

Microsoft and Citrix extend virtualisation offering

Virtualisation touted for servers and desktops 22 Jan 2008

 

2007 Roundup: Data explosion to continue

Storage companies set for a bumper 2008 24 Dec 2007

Trouble ahead for ageing data centres

Time running out for firms needing to upgrade facilities 18 Dec 2007

Virtual appliances offer real benefits

Yankee Group expects 'tremendous benefits' from virtual appliances 17 Dec 2007

IBM and EMC square off on virtualisation

Big Blue crashes competitor's rollout party 11 Dec 2007

Microsoft takes on VMware

Redmond attacks virtualisation market 22 Jan 2008

Microsoft makes virtual moves

Plans to acquire Calista Technologies 28 Jan 2008

Microsoft management suite adds non-Windows support

Move could benefit firms struggling with a diverse range of operating systems and software 30 Apr 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation