Strong sales put sat-nav on the map

Sales of personal navigation devices set to explode

Written by Robert Jaques

Demand for personal navigation devices is expected to intensify, leading to global sales of more than 100 million units by 2011, analysts predict.

ABI Research forecasts that dedicated devices will remain the preferred form factor for use in cars, but will be complemented by handheld systems for pedestrian navigation.

New form factors such as portable media players, ultra mobile PCs, internet tablets and mobile internet devices will also appear.

"Handset-based navigation will be stimulated by convergence trends and technological advances in low-cost GPS receiver integration, and improved indoor coverage," said ABI Research principal analyst Dominique Bonte.

"Off-board handset-based navigation will grow strongly in North America, reaching a sales volume of 21 million units by 2012 driven by the involvement of cellular carriers.

"This will be a catalyst for the uptake of location-based services such as search, friend-finder and tracking features."

Europe is the leading navigation market, but strong growth is expected in developing countries such as China and India. By 2012 more navigation systems will ship in Asia-Pacific than in any other region, according to the research.

ABI predicts that competition and price pressure will result in continued consolidation and vertical integration, as evidenced by Nokia's acquisition of Navteq and the potential acquisition of Tele Atlas by TomTom or Garmin.

Tags:

reader comments

related articles

Personal navigation device

TomTom ups the ante on Tele Atlas buy

Bidding war over digital map maker continues 08 Nov 2007

 

Microsoft and Google muscle into mapping

TomTom/Tele Atlas identified as take-over target 17 Oct 2007

EU questions Galileo satellite funding

Member states deliberate on €2.4bn shortfall 17 Sep 2007

Warning signs ahead for sat-nav

Lorry drivers in trouble in Welsh village 30 Aug 2007

Satnav means safer, greener driving, says study

Keep your eyes on the road and your hands on the wheel 03 Aug 2007

Navigation devices locate mega sales

Market to enjoy 'bright future', says ABI Research 07 May 2008

Location-based services on the move

Roll-outs gather pace in Asia and Europe 03 Jul 2008

Vendors plug-in to connected navigation

Real-time updates with Wi-Fi or cellular connectivity becoming a must 16 Apr 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation