Google
Google has added MySpace, Xing and Bebo to its OpenSocial APIs

MySpace and Bebo back Google OpenSocial

Social networking giants team up against Facebook

Written by Ian Williams

Google has recruited social networking sites MySpace, Xing and Bebo to its OpenSocial application programming interfaces (APIs) so that the sites can use applications similar to Facebook's.

The launch of OpenSocial is considered by most to be an attack on the growing popularity of Facebook, which overtook MySpace earlier this year as the UK's most popular social network.

Microsoft purchased a 1.6 per cent stake in Facebook for $240m in October, valuing the site at $15bn.

Facebook opened up its interface to developers in May, allowing users to create a wide array of applications that can be installed into a user's profile. MySpace launched a similar feature in October.

Chris DeWolfe, chief executive and co-founder of MySpace, said: "Our partnership with Google allows developers to gain massive distribution without unnecessary specialised development for every platform.

"This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We are pleased to collaborate with Google to establish a landmark standard for social applications."

As a member of OpenSocial, MySpace and others will provide guidance on the platform standards, which are designed to evolve through contribution from the open source community and as new features are developed by various partners.

Based on HTML and JavaScript, the standard OpenSocial APIs will give developers access to the data needed to build applications across all participating sites, rather than creating separate programs for each one.

"OpenSocial will benefit Xing members by giving them access to more social applications and more features on the Xing platform," added Lars Hinrichs, founder and chief executive at Xing.

"Members will now be able to choose from a pool of new business applications, from connections to CRM systems to project management tools and to-do lists.

"This common set of APIs also complements our development work on the Xing API and keeps us at the forefront of innovation in social media."

Other companies to sign up to the OpenSocial community include Engage.com, Friendster, LinkedIn, Oracle, Plaxo, Salesforce.com and Google's own social networking site Orkut.

Tags:

reader comments

related articles

Google

Google unveils social network APIs

Search giant attempts to woo developers away from Facebook 01 Nov 2007

 

Facebook profiles used in job interviews

7.5 per cent of employers using networking sites as part of referencing process 02 Nov 2007

Advertising on social networks 'uncertain'

Companies creating their own profiles 31 Oct 2007

Whitehall uses social networking to reach silver surfers

Department for Work and Pensions seeks to encourage debate 26 Oct 2007

Microsoft scores $240m Facebook investment

Investment values Facebook at $15bn 25 Oct 2007

MySpace opens up to third-party apps

Social network follows Facebook's example 19 Oct 2007

MySpace integrates Skype calling

Social networking gets a voice 18 Oct 2007

Group formed to promote OpenSocial

Google's OpenSocial has big name backing in the social networking space 25 Mar 2008

Yahoo joins Google's OpenSocial group

Search engine rivals come together for networking programme 26 Mar 2008

MySpace reaches out to developers

Social networking site launches developer platform 07 Feb 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation