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Microsoft buys business intelligence firm

Redmond to incorporate BI from ActiveViews into SQL Server Reporting Services

vnunet.com, 29 Apr 2004

Microsoft is to extend its business intelligence (BI) platform by acquiring ActiveViews, a privately held company based in Utah.

ActiveViews provides an ad hoc reporting system that integrates with Microsoft .Net and SQL Server Reporting Services to allow users to access and manipulate complex corporate data.

The ActiveViews system is designed to present a business view of the data an end user is interested in examining. Users are presented with a window into the database to explore information, modify existing reports and build new reports in a web-based environment.

Microsoft said that, based on feedback from customers, it will incorporate ActiveViews' functionality into the business intelligence capabilities of SQL Server.

Microsoft business intelligence general manager Bill Baker said in a statement: "There is a significant amount of data out there and an increasing need for every employee to have access to that data to make decisions.

"By incorporating the technology provided by ActiveViews, SQL Server Reporting Services will help users access information more quickly and efficiently."

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