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Working with Computing on your Integrated Marketing Campaigns

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Using research based content to engage and inform your target customers
21 Mar 2013

Fact 21: "The web is not an important part of what we do," say a quarter of IT managers not considering mobile

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Of those IT Managers in organisations which aren't rethinking or redesigning the web presence to account for mobile, the reason given was "The web is not an important part of what we do," at least when it comes to the IT team, even if not the organisation as a whole.
21 Mar 2013

Fact 20: IT needs to cater for tablet users being more prolific shoppers than smartphone users

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Computing's research demonstrates that the proliferation tablet devices into the market has begun to change how people perform tasks online, with users more likely to use tablets than smartphones to shop online.
21 Mar 2013

Fact 19: IT leaders need to know mobile as well as marketing

Half of IT professionals have no idea about the breakdown of operating systems used to access their website, an issue which is not only somewhat embarrassing in the age of mobile, but makes supporting the wide ecosystem of mobile operating systems very difficult.
21 Mar 2013

Fact 18: IT teams need to pay attention to the battle for the living room

Multiscreen living is becoming normal for UK viewers, who regularly watch terrestrial TV whilst holding a smartphone or a tablet to tweet their reaction, or directly visit websites for information from their mobile device.
21 Mar 2013

Fact 17: IT's knowledge needs to be harnessed when looking at web trends

While one in four organisations confirmed there's been research into changing web usage patterns driven by tablets and smartphones, will affect their business, it seems that IT are kept at arm's length for this process
21 Mar 2013

Fact 16: One in three IT staff are using mobile apps for activities like shopping

According to Computing Research, only one in three IT staff uses mobile apps for online consumer activities such as shopping.
21 Mar 2013

Fact 15: Apple and Android have an almost identical market share

Computing's research demonstrates that when it comes to the number of users accessing organisations websites via mobile devices, access is evenly split between Apple and Google Android.
18 Mar 2013

Fact 14: Sites with mobile web functionality have gained customers

Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers.
18 Mar 2013

Fact 13: Two in five organisations know the lack of mobile web presence is costing them business

It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers.
18 Mar 2013

Fact 12: IT demands a mobile web experience

Almost three-quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user’s device
15 Mar 2013

Fact 10: A fifth of websites receive more than a third of traffic from mobile devices.

The mobile revolution has fundamentally altered the way in which users access website content
15 Mar 2013

Fact 11: Nearly three quarters of websites aren’t location aware

The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday.
15 Mar 2013

Fact 7: CIOs favour tablets over smartphones

Computing’s research reveals that a staggering half of the UK’s top brass in IT haven’t looked at their own website on a smartphone.
13 Mar 2013

Fact 8: Only one third of organisations consider the mobile web central to future plans

Despite the continued boom in mobile device ownership – and the increased mobile web browsing that comes with it – only one third of organisations said mobile web is 'central to our thinking moving forward'.
13 Mar 2013

Fact 9: Senior management out of touch with the need for mobile web

IT professionals in organisations that aren’t rethinking their mobile web presence say the single biggest reason for this is that 'senior management does not really understand the problem'.
13 Mar 2013

Fact 6: The importance of a single code base for mobile apps

Only one in five organisations has truly grasped the concept of the agile web using responsive websites that adapt to different device types and screen sizes.
13 Mar 2013

Fact 5: One in seven websites offers no mobile specific option whatsoever

Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being accessed on.
11 Mar 2013

Fact 4: When marketing say 'agile' it's not what IT understands

The software developer understands ‘agile' as a group of methodologies based on iterative and incremental development. Marketing understands 'agile' as quick to market. Both teams need to work together to make mobile app development work for the business.
11 Mar 2013

Fact 3: The turf war brewing between marketing and IT

Half of those surveyed by Computing say their organisation's web presence is partially outsourced, with a further one in 10 revealing it's completely outsourced.
11 Mar 2013

Fact 2: Marketing don’t consult IT before deploying apps

The deployment of mobile apps is being largely left to marketing teams and their external design partners.
11 Mar 2013

Fact 1: Web design is for marketing, but data governance should be IT

One in four IT professionals surveyed by Computing said the IT department is responsible for the web presence of their organisation.
11 Mar 2013

WebSphere Cast Iron Cloud Integration

Create and Connect Mobile Apps Using WebSphere Cast Iron and IBM Workligh
13 Dec 2012

Harnessing the Power of Mobile in the Enterprise [Webcast]

How IBM is enabling its customers to build, run, and manage mobile applications
13 Dec 2012