Amazon will use Facebook profile data to boost its sales
Amazon joins forces with Facebook
14 Mar 2008, Angelica Mari, Computing
http://www.computing.co.uk/ctg/news/1826821/amazon-joins-forces-facebook
Amazon has launched two applications that allow Facebook users to buy gifts based on interests listed on their profiles and to manage wish lists.
The move follows ebay's launch of its own applications for Facebook users who have opted in to the service. With the add-ons, Amazon hopes to enhance its presence in the "social shopping" market.
Amazon Giver allows Facebook members to view suggested items for friends based on interests listed on their profile pages, while Amazon Grapevine provides news feeds of members' activity on Amazon, such as when they update their wish lists, write reviews, or tag products.
"By combining Amazon's vast selection of products with Facebook's millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users," said Amazon.com vice president Eva Manolis.
Reader comments
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Nice apps, but better to have a univeral utility!
Nice couple of apps! But if people want a utility that allows them to create a universal list of all the things that they want and like the look of, from any site or store on the web (not just one store, even if it's a big one!), then they should check out http://www.boxedup.com and the associated boxedup Facebook app which lets you share your finds and the things that you're into
Posted by: Chris 14 Mar 2008