Real dangers lurk in virtual worlds

Legitimate businesses are looking to cash in on virtual worlds ­ and so are crook

Written by Dave Bailey

Virtual worlds are great, aren’t they? What bliss to be able to disappear for a few hours into a fantasy world, far away from the rat race, and all the humdrum trials and tribulations of modern life. To spend a few hours wandering in a dazzling virtual landscape, where people aren’t playing music on their mobile phones at 120dB. To marvel at visually stunning alien artifacts and mystical ancient cities, swoon at the beautiful vistas, and bond with exotic strangers in a virtual Nirvana.

OK, that’s the sugar-coated version of the joys of virtual worlds. So what’s the reality with unreality?

Well, I joined perhaps the most well-known virtual community, Second Life, around Christmas 2006, but my un-virtualised life got in the way, and it wasn’t until last week that I finally took my first faltering steps into this brave new world. And when I say faltering, I mean faltering. Imagine the clumping footfalls of the asphalt spreader’s boots attached to Frankenstein’s creation as it crashed around the baron’s laboratory, and you’ll have a good idea of how my virtual self, or avatar, behaved.

In essence, Second Life and its ilk are chat rooms coupled with a CAD-generated 3D world. They let you share your thoughts and plans with other avatars, and give you the opportunity to act on them. So, you can buy some land, build a house, start a business and do a lot of other interesting things that you can’t always do in real life.

This chance to live a rich and rewarding life, albeit vicariously, has attracted more than 13 million subscribers to Second Life. That’s the kind of audience that can get marketing and sales people licking their lips.

Oh yes, there’s real money to be made out of virtual worlds. How else can you explain the fact that more than $1bn was invested in 35 virtual world operations in the 12 months to October 2007.

Look at the web site for the recent Virtual Worlds 2008 conference in New York for a taste of things to come. “Virtual Worlds 2008 is where leading media, consumer entertainment, youth brands and agencies come to understand how to monetise their intellectual property using virtual worlds,” it states. I think we can all see where this is going.

If, as it seems, businesses are flocking to these virtual worlds, you can bet computer-savvy criminals will not be far behind. Just look what happened with online auctioning. I know people who use eBay and PayPal who have been driven to the edge of madness by having to constantly delete phishing emails sent by crooks trying to get their username and password so that they can clean out their bank accounts.

Virtual worlds will be no exception. It’s a safe bet that cyber criminals are ­ or soon will be ­ roaming these digital landscapes looking for trusting people to con personal data out of. Firms using Second Life as a kind of virtual conferencing arena could also be vulnerable.

I suspect such scenarios will be just the tip of the iceberg. Indeed, a recent news story involving the makers of World of Warcraft suggests virtual world participants can expect much worse. The firm in question, Blizzard, is in a legal battle with somebody it claims has created a software bot that automates game tasks, such as fighting.

It doesn’t take a Sherlock Holmes to see a future where sophisticated bots are running amok in virtual worlds, shaking everybody down for personal information and anything else that’s on offer.

My advice is to follow my avatar’s example: act like a lobotomised loon and not even a virtual mugger will want to go near you.

Tags:

reader comments

related articles

The virtual world is your oyster

Business conducted in virtual worlds could be a big opportunity for enterprises in the future, but any new environment must be thoroughly tested before its public debut 23 Apr 2008

 

IBM introduces Web 2.0 server

IBM aims to convince web firms to ditch commodity servers 24 Apr 2008

Gartner gives Second Life a dose of virtual reality

Too many technical problems for enterprise use, says Gartner 11 Mar 2008

related whitepapers

today's top stories

Solid as a rock - business continuity in a global manufacturer

From power supply problems in Nigeria to email availability in Stockport, PZ Cussons is prepared for anything 02 Dec 2008

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

IT staff desperate to keep their jobs

Most would work longer hours for less pay 02 Dec 2008

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can be 'checked out' to a laptop 02 Dec 2008

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

Parcel being packedFeatures

Case study: eSpares and business continuity

Online electricals business has managed to decrease its downtime 02 Dec 2008

Royal Blackburn HospitalFeatures

NHS trust recovers from server overdose

Virtualisation technology breathed new life into East Lancashire's cost-intensive system 02 Dec 2008

Advertisement

Primary Navigation