Martin Courtney headshot

More style-phone than smartphone

Apple’s iPhone is stylish and user-friendly, but it offers little for business users to get excited about

Written by Martin Courtney

Writers usually sum up their opinions at the end rather than the beginning of an article, but I thought I’d buck the trend with what I hope is a concise but definitive view of Apple’s iPhone from a business perspective. That way, if you feel you already have all the information you need, you can simply turn the page and move on to another section of the magazine.

So, the iPhone: nice to look at and use, but way too expensive for mass business rollout. Also, plenty of other smartphones on the market do the same things or better for less cost, and without all the multimedia bells and whistles.

The iPhone is tipped to oust the BlackBerry as the mobile gadget to be seen with among the impressionable members of the business community. But style and branding aside, is it really the best choice for corporate email and internet access while on the move?

The fact that it uses Edge rather than faster 3G bandwidth ­ 3G uses too much battery power, according to Steve Jobs ­ suggests that where Wi-Fi is not available, email messages will have trouble getting through.

O2, the carrier with exclusive rights to the iPhone, really shot itself in the foot when it announced that it anticipates Edge coverage will be available to 30 per cent of the UK by the time the iPhone launches here on 9 November. Plenty of potential iPhone buyers, particularly in the business community, are likely to be put off by the prospect of paying so much for a service that will default to slow GPRS data rates in 70 per cent of the country.

The other big question for corporate buyers is back-end integration and synchronisation with existing email systems, particularly Microsoft Exchange.
For the moment, the iPhone relies on web mail like Gmail and Yahoo. Apple has promised support for Exchange, but has not confirmed whether this will provide the same synchronisation services that BlackBerry users currently enjoy.

Price is likely to be the big issue. Even with the cheapest 12-month contract, buyers will be lucky to see change out of £700.

Where the iPhone does triumph is usability. It is just a question of where usability comes in the priority list of corporate buyers ­ usually way behind cost and value for money, in my experience.

None of which will bother those fashion-conscious executives who care more about airline lounge bragging rights than the device’s ability to actually do the job it is supposed to. But it might prove a bone of contention to those on the IT helpdesk who will end up suffering for the iPhone’s shortcomings.

Tags:

reader comments

related articles

Guy Kewney headshot

Kewney: Did I invent the iPhone?

Guy Kewney continues his wander down the corridors of IT history 26 Sep 2007

 

When cool tools get the cold shoulder

Why do firms wait for technologies to acquire a veneer of corporate respectability before using them? 16 Aug 2007

Should firms pick up the iPhone?

While users may be drawn to Apple’s shiny new iPhone, it lacks key features needed for corporate use 16 Jul 2007

IT skips iPhone fever

The iPhone arrives to a frenzy of consumer excitement, but IT purchasers are likely to be more reserved 03 Jul 2007

First Google Android handset lands

G1 device combines touch screen with full Qwerty keypad 23 Sep 2008

Smartphone use adds to pressure on IT

Latest iPhone will increase the mobile device integration headaches for technology departments 18 Jun 2008

O2 launches mobile broadband

Operator promises 'complete broadband experience' 18 Apr 2008

related whitepapers

today's top stories

Solid as a rock - business continuity in a global manufacturer

From power supply problems in Nigeria to email availability in Stockport, PZ Cussons is prepared for anything 02 Dec 2008

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

IT staff desperate to keep their jobs

Most would work longer hours for less pay 02 Dec 2008

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can be 'checked out' to a laptop 02 Dec 2008

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

Parcel being packedFeatures

Case study: eSpares and business continuity

Online electricals business has managed to decrease its downtime 02 Dec 2008

Royal Blackburn HospitalFeatures

NHS trust recovers from server overdose

Virtualisation technology breathed new life into East Lancashire's cost-intensive system 02 Dec 2008

Advertisement

Primary Navigation