Guy kewney

Pic agencies portray copyright’s ugly side

A legal dispute over a stock photo shows the copyright system is no longer fit for purpose

Written by Guy Kewney

I’m not going to talk about Vista, so relax. I’m going to talk about Corbis – a company founded by one William Gates III, and based on the same fantasy that has infested Microsoft. That’s the copyright fantasy.

Corbis is, I believe, number two in the market for stock photograph distribution. Getty is probably bigger, Jupiter a little smaller, and the three account for about 70 percent of the world’s trade in photos. All three have been buying up rights, and losing friends and – here’s the important point – money.

Here’s a quote from a professional photographer: “Corbis and Getty are able to use their monopolistic position to set higher prices than the rest. The percentage that goes to the photographer varies between about 35 percent and zero.”

He went on: “All agencies are now striving to achieve ‘fully owned content’, which means the photographer gets nothing [beyond an initial fee]. Much Corbis work is commissioned on that basis – a one-off fee for full rights assignment.” Royalties? Bah.

In the circumstances, you’d expect photographers to be vocal in their criticism, because before the two giants got into stock photos, the agency normally got no more than half the fee, and the photographer’s royalty per sale was the other 50 percent.

Now Corbis is threatening a web site for using one of its photos without paying, having detected its watermark. There’s nothing wrong with the picture technically, but it’s hard to imagine anybody actually using it if they knew they’d have to pay for the privilege. Corbis says the picture is worth over £1,000 and has sent lawyers’ letters to that effect.

Legally, Corbis is in the right. In reality, it is painting itself into a corner, because no web designer will ever pay that sort of money for a stock shot. But once they realise how Corbis polices the internet, they will start making darned sure they use free clipart.

And in the public mind, I suspect, Corbis will start to be seen as a rapacious parasite, giving nothing to the creative artist, and ambushing unsuspecting home page designers. We’ve seen what that sort of tactic does for the RIAA, which has been suing teenagers for thousands of “lost” dollars on CD downloads; a PR disaster.

Digital rights management is dead. It’s time we buried the rotting corpse.

  • Have your say
  • Send to a friend
  • Print this
  • Share

Tags:

reader comments

related articles

Presumed innocent logo

BSA demands higher fines for breaches of software licences

Anti-piracy body BSA wants greater penalties for copyright infringement; buyers call for simpler licence terms 21 Aug 2006

 

TV’s pain could be business’s gain

Streaming video may be giving broadcasters a headache but it presents a golden opportunity for firms 11 Dec 2006

Windows Vista digital rights tools may tie firms to Microsoft

New technology in Vista and Office could cause problems, says Cory Doctorow of the Electronic Frontier Foundation 05 Jun 2006

How to counter the counterfeiters

Piracy is a growing headache, but many of the supposed cures can have painful side-effects 23 Jun 2006

With friends like these, who needs enemies?

If mobile chip firm Qualcomm really wants to be loved, it’s going a funny way about it 12 Feb 2007

Advisers angry over HMRC blanket view on ‘rogue’ advice

HMRC's draft proposals to tackle tax evasion could mean fines for talking about tax tips in the pub 18 Feb 2010

related white papers

today's top stories

Financial IT job market recovery continues

Recruitment growth suggests IT budgets are increasing 30 Jul 2010

Satellite broadband touted as digital divide clincher

KA-SAT launch promises 10Mbit/s service for hard-to-reach locations 29 Jul 2010

Ofcom slams ISPs for exaggerated broadband speed claims

New code of practice for ISPs planned by the regulator 27 Jul 2010

Aerohive offers traffic light Wi-Fi monitoring

Firm promises simple 'red, yellow or green' system with Client Health Score tool 27 Jul 2010

Flaw in top wireless security protocol WPA2 uncovered

Disgruntled insiders could hack corporate wireless LAN 26 Jul 2010

Advertisement

How to achieve business and financial-system implementation success
A look at how organisations - regardless of size - can work towards successful business software installations and factors that determine the outcome.

Case study: Specsavers put customer care into focus
How Specsavers captured customer feedback at point of sale and incorporated the results into its CRM system.

Advertisement

Citrix

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you thousands of white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

Latest poll

ICO to lean more heavily on public sector bodies

ICO to lean more heavily on public sector bodies

The ICO has said it will lean more heavily on public sector bodies to secure timely FOI responses, do you think this is:

View poll results

Latest audio and video articles

picture of Jason HartVideo

Ethical hacker reveals the security secrets behind cloud computing

Jason Hart, Senior VP at Cryptocard, shows Computing just how easy it is to illegally gain access to corporate cloud services to wreak havoc and steal money. 29 Jun 2010

gartner logoVideo

Part 1: 2010 trends in SOA and Application Development and Integration

Gartner analyst Paolo Malinverno explores trends in SOA 29 Jun 2010

Latest in-depth articles

Map of 3G coverageComment

The risks of selling off the 800MHz radio spectrum at the wrong price

It's a choice between revenue now or universal broadband later 30 Jul 2010

Luton Borough Council officesAnalysis

Local authority leads the way in digital backup technology

Luton Borough Council tells of the benefits of early adopter of VTL, data deduplication and virtualisation 27 Jul 2010

Primary Navigation